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RESEARCH MAGAZINE - Insight Strategy Group Makes Gardiner a Director

Published on October 23, 2012

US— Insight Strategy Group has promoted Sarah Gardiner to the role of director from her previous position of associate director.

She joined the company in 2004 and has held several positions while directing projects for key clients including MTV, AMC, Comedy Central and OWN.

In her new position, she continues to oversee team members and moderate focus groups, as well as direct projects for aforementioned clients. She also heads up Insight’s apprenticeship program.

The promotion was steered by Perry Baldwin, chief possibility officer at Insight Strategy Group.

http://www.research-live.com/news/people/insight-strategy-group-makes-gardiner-a-director/4008507.article

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CYNOPSIS: KIDS! - Executive Moves

Published on October 09, 2012

“Philip Underwood is named Manager, Insight Strategy Group. Underwood joined the company in 2011 as an analyst, handling activities for both qualitative and quantitative research studies, for a range of clients including Nickelodeon, Comedy Central and MTV. Earlier this year, Underwood became a key member of the Insight kids practice. Prior to joining Insight, Underwood served as market intelligence executive for VisitBritain, the UK government tourism department.”

http://www.cynopsis.com/editions/kids/100912/

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CYNOPSIS - Executive Moves

Published on October 09, 2012

Research-centric strategy firm, Insight Strategy Group appointed Philip Underwood as Manager. Philip joined Insight in 2011 as an analyst and in 2012 became a member of the company's kids practice.

http://www.cynopsis.com/editions/cynopsis/100912/

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RESEARCH MAGAZINE - Insight Strategy Group Promotes Underwood

Published on October 09, 2012

US— Insight Strategy Group has promoted Philip Underwood to manager from his previous role as an analyst within the youth research practice.

Underwood joined the company last year after working as a market intelligence executive for tourism body VisitBritain where he managed all the organisation’s research across the Americas – including the US, Canada, Brazil, Mexico and Argentina.

Perry Baldwin, Insight’s chief possibility officer, said: “Phil has exhibited a singular work ethic and a strong commitment to excellence. His passion for his projects, combined with his intuitive and perceptive insights have made him an indispensable part of our kids team.”

http://www.research-live.com/news/people/insight-strategy-group-promotes-underwood/4008412.article

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MARKETPLACE - Victoria's Secret at the Dallas Cowboys Stadium

Published on October 05, 2012

There's a brand new addition to Monday night football and we're not talking about the refs. This Monday, at the Dallas Cowboys Stadium, fans can buy the usual: beer and hot dogs. And the unusual: bras and panties. Victoria's Secret is opening their first store at an NFL stadium.

Women's consumer behavior expert Jen Drexler says the home of the Cowboys is the perfect place to start. "The Dallas Cowboys franchise is just a whole different animal than the rest of the NFL," says Drexler.

She points to the Cowboy's cheerleaders -- the Victoria's Secret models of the gridiron -- who brought hot pants and bra tops to the stadium long ago. "If any franchise was going to pull it off," says Drexler, "I think they have the best shot."

The Victoria's Secret store will sell Cowboys-themed thong underwear along with hooded sweatshirts and cropped jerseys for women.

"They deserve some credit for this," says analyst Wendy Liebmann with WSL Strategic Retail. "This is bold!"

Liebmann says online shopping mixed with a sluggish economy makes opening a store tough, but Victoria's Secret has it right. She says brands should steal from Victoria Secret's playbook. Selling undies in a football stadium that seats 80,000 might just be a...

TOUCHDOWN!

http://www.marketplace.org/topics/business/victorias-secret-dallas-cowboys-stadium

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