We're known for helping our clients see the future.
How it all began
Insight began when Stacey Matthias and Boaz Mourad met. Though working for different companies, both thought alike, with strong expertise in the psychology of decision-making and a conviction that getting to know people and their needs is the best way to grow a business. In 1999, they joined forces to form Insight Strategy Group, a research and strategy firm designed to leverage their mutual backgrounds in the social sciences to help clients crack their toughest business challenges.
Since then, Insight has grown in leaps and bounds, becoming the go-to custom firm for clients’ most challenging questions. We have a history of being ahead of predicting trends and fueling innovation by helping our clients tap into emerging consumer needs.
Check it out!
| 1998 |  |
We confirmed for Nickelodeon that a talking, Krabby-Patty-flipping Sponge could be a hit with kids. Ever heard of him? |
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Enjoy your DVR? We didn’t just show consumers how to use the remote, but also helped explain the need for time-shifting. |
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1999 |
| 2001 |  |
Consumers said they didn’t need to have a camera in their phone… but we told our client they didn’t really mean it. Shout out to anyone reading this on their smartphone right now! |
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Our research helped East meet West – would Anime be relevant in the US? Hai! |
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2002 |
| 2002 |  |
Don’t make a face! Love ‘em or hate ‘em, we found that consumers would be puckering up for sour candy |
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Our consumer ideation sessions imagined tech desires being satisfied today—peer-to-peer technology, social networking, and cloud computing. |
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2003 |
| 2006 |  |
We found that women kept their pantsuits at the back of the closet and dresses were becoming the new powersuit. |
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Our “State of Fatherhood” research for Spike uncovered how men were changing culturally—and anticipated a need-based trend in media to highlight real men rather than super men. |
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2007 |
| 2007 |  |
In conjunction with HGTV and NRDC, we segmented the American populace by their attitudes toward the environment. Just trying to help, Al! |
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In the first stages of the recession, we predicted people’s resilience to the downturn and the shift in how they’d want to spend their money. |
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2008 |
| 2011 |  |
We’re helping MTV study millennials and connect to a new generation’s triumphs, struggles, and how they navigate their worlds. The complete impact of this study is yet to be seen, but we’re excited to see what will come of them! |
We’ve loved helping our clients make an impact on culture over time and can’t wait to see what mark our partners’ next projects will make.