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Available positions

Kids Media and Market Research Apprentice

posted on November 15, 2013

Insight Strategy Group seeks entry level kids team members with academic child development backgrounds who demonstrate promise in research (e.g., academic and/or some work experience) to join our team.

We offer an opportunity to gain valuable applied qualitative and quantitative research experience. The researcher will:

  • Assist in conducting qualitative and quantitative research with kids and adults
  • Design and develop research instruments (surveys, qualitative guidelines, etc) and prepare research materials
  • Communicate, coordinate, and develop relationships with qualitative research partners
  • Contribute to the analysis of quantitative and qualitative data in both a team setting and independently
  • Interpret the underlying psychological factors impacting people's behavior.
    Be a voice in team brainstorming and an idea contributor
  • Participate in the development of strategy    

The ideal candidate should:

  • Have a graduate degree in child studies such as developmental psychology, education, etc
  • Have some experience working conducting research with kids (Associates should have 2+ years)
  • Be enthusiastic and high energy with highly developed social skills
  • Be curious about people, what drives them, and why they do what they do
  • Have some knowledge of quantitative and qualitative research
  • Have clear written and oral communication skills
  • Be a creative, analytic thinker
  • Have the desire and willingness to work as part of a team
  • Be a proactive problem solver
  • Be familiar with MS word and Powerpoint

If this feels right, please send a resume and an email of introduction to apprenticeship@insightstrategygroup.com

Thanks, and we look forward to hearing from you!

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Market Research & Brand Strategy Apprentice

posted on November 15, 2013

Are you constantly analyzing people and their behavior? Do you walk around this world trying to figure out why people are doing what they are doing? Do you constantly interpret people’s motives in a way that’s different from what they themselves are communicating?

Do you want to work with exciting, innovative brands like Comedy Central, MTV, Kellogg’s, Bravo, Discovery, Rock & Republic, and Lonely Planet?

Do you want a fast paced intellectually challenging work environment, someplace very dynamic where you need to actively juggle and think and do new things all the time?

Do you want to travel the country talking to people about everything from reality TV to breakfast cereal, and everything in between?

Maybe Insight Strategy Group is the place for you. If so, we’d like to talk. Here’s a little about us and what we are looking for.

ABOUT US

Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight’s business savvy team of social scientists melds quantitative muscle with qualitative finesse to meet its client’s strategic challenges. Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth.

POSITION OVERVIEW
Insight seeks entry level individuals with social science and marketing backgrounds who demonstrate promise in research (e.g., academic and/or some work experience) to join us as a market research associate or apprentice.

We offer an opportunity to gain valuable applied qualitative and quantitative research experience. The researcher will:

• Assist in conducting qualitative and quantitative research
• Design and develop research instruments (surveys, qualitative guidelines, etc) and prepare research materials
• Communicate, coordinate, and develop relationships with qualitative research partners
• Contribute to the analysis of quantitative and qualitative data in both a team setting and independently
• Interpret the underlying psychological factors impacting people's behavior.
Be a voice in team brainstorming and an idea contributor
• Participate in the development of strategy

The ideal candidate should:

• Have some experience working conducting research (Associates should have 2+ years)
• Be enthusiastic and high energy with highly developed social skills
• Be curious about people, what drives them, and why they do what they do
• Have some knowledge of quantitative and qualitative research
• Have clear written and oral communication skills
• Be a creative, analytic thinker
• Have the desire and willingness to work as part of a team
• Be a proactive problem solver
• Be familiar with MS word and PowerPoint
• Have a graduate degree (preferred); will consider grad students who have capacity for full time work

WHEN DO WE START?
The associate position is a full-time position and would start immediately. Candidates are qualified for this position based on previous experience.

The full-time apprenticeship will start immediately and extend for three to six months, depending on education and prior experience, with potential for future employment. Our goal in the apprenticeship program is to identify qualified candidates who can join the team permanently. A stipend and benefits will be provided.

We work downtown New York in Tribeca, in a beautiful loft space with a casual culturally relaxed, creative, and intellectually stimulating work environment.

SO WHAT DO I DO?
If this feels right, please send a resume and an email of introduction to apprenticeship@insightstrategygroup.com

Thanks, and we look forward to hearing from you!

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Associate Director, Quantitative (Market Research and Brand Strategy)

posted on November 10, 2013

Do you love strategizing about the meaning of numbers? Are you interested in what the numbers say about people’s underlying values and beliefs? Do you naturally draw strategic implications as soon as you see the facts…..If so, we want to hear from you!

We are currently seeking to hire an Associate Director in our quantitative department. You will have 4-7 years of experience managing quantitative research projects on topics associated with branding and communications for media, technology, youth, or retail clients. In this short time frame, you would have demonstrated significant career progress and leadership potential.

The role of the associate director, quantitative, is to:

  • Lead the design of quantitative survey instruments and analysis plans
  • Manage and lead quantitative analyses of survey results, identifying psychological or sociological constructs that impact behavior
  • Create and defend hypotheses based upon the data, leading to a story that addresses the issue being studied
  • Write presentations clearly communicating the results of the analysis appropriate for a senior business audience
  • Manage between 3 – 6 projects concurrently
  • Assist in new business development
  • Participate in R&D for thought leadership initiatives and new product development
  • Conduct analysis using statistical software such as SPSS, SAS, etc.
  • Manage field houses who conduct our quantitative fielding
  • Transform raw data into tables and banners for analysis

 

The candidate must be comfortable with and have experience conducting such statistical analysis as:

 

  • Correlation and Regression
  • Cluster Analysis/ Factor Analysis/ Correspondence Analysis
  • Conjoint /MaxDiff / Discrete choice modeling

 

Experience doing market segmentations, product development and testing (including pricing), brand positioning and tracking is strongly preferred.

 

The ideal candidate should have a solid background in statistics and the social sciences or liberal arts. They should be comfortable identifying meaningful patterns in data and relating evidence back to underlying psychological or sociological motivations. While the data they will work with is statistical, the content is focused on underlying motives in consumer behavior. 

 

The candidate should be a team player who is comfortable working in a fast paced client services environment.

 

4 - 7 years experience at a market research firm, a brand or innovation consultancy, the planning group of an advertising agency, or in a market research capacity on the client side is required. A graduate degree in the social sciences is preferred. Salary is commensurate with experience.

  

Please email resume and cover letter to mias@insightstrategygroup.com.

 

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