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Available positions

Research Analyst

posted on March 10, 2015

Are you curious about the truth behind why people behave the way that they do? Does wondering about the cultural impact of trends (like reality TV or the local food movement) keep you up at night? Or, do you ever wish you could poll your peers to see if your opinion is mutually shared?
If so, Insight might be the right place for you.

ABOUT THE COMPANY

Insight Strategy Group (www.insightstrategygroup.com) is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. We work with leading brands in exciting industries, melding quantitative muscle with qualitative finesse to meet clients’ strategic objectives – growing brands, innovating products, and designing compelling consumer experiences. Our approach gets to the deeper truth of what drives people and their relationships to brands in order to open up inspiring possibilities for our clients’ growth.

POSITION OVERVIEW

Insight seeks individuals who demonstrate the potential to become highly skilled researchers and strategists, with particular propensity for decoding people’s underlying psychological and social motives in arriving at the truth. The responsibilities of the Analyst are to:

• Be an idea contributor and an active voice in team brainstorming
• Help translate brand, marketing, and business objectives into qualitative and quantitative research plans
• Develop research instruments and thoughtful, clever approaches to data analysis
• Conduct qualitative and quantitative research
• Gain a robust, textured understanding of who consumers are and how they connect to our clients’ businesses through a variety of research methods
• Analyze and synthesize research findings into key insights and implications for client’s business
• Be a nimble thinker who can balance both big picture and tactical ideas
• Write reports that communicate key insights and strategic recommendations in a clear, creative, and compelling manner
• Charismatically present findings and recommendations to clients

JOB REQUIREMENTS

The ideal candidate should:

• Have a graduate degree in the social sciences (e.g., psychology, anthropology) or marketing
• Have 2-3 years of experience in market research, or in a brand/marketing consulting role that involves hands-on primary research
• Have experience in one or more of the following industries: retail, consumer goods, food and beverage, travel and hospitality
• Be curious about people, what drives them, and why they do what they do
• Be a creative thinker and a proactive problem solver
• Have strong written and oral communication skills
• Have the desire and willingness to work as part of a team
• Be adept at working in a fast-paced environment and managing multiple priorities
• Be enthusiastic and high energy
• Be willing to travel periodically in the US and internationally

Experience in Digital, Multi-Cultural Research, Focus Group Moderating, and Media/Entertainment, CPG, and Retail is a plus.

Salary commensurate with experience.

HOW TO APPLY

Please send your resume and cover letter to careers@insightstrategygroup.com

Thanks, and we look forward to hearing from you!

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Research Manager

posted on March 10, 2015

Are you curious about the truth behind why people behave the way that they do? Does wondering about the cultural impact of trends (like reality TV or the local food movement) keep you up at night? Or, do you ever wish you could poll your peers to see if your opinion is mutually shared?
If so, Insight might be the right place for you.

ABOUT THE COMPANY

Insight Strategy Group (www.insightstrategygroup.com) is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. We work with leading brands in exciting industries, melding quantitative muscle with qualitative finesse to meet clients’ strategic objectives – growing brands, innovating products, and designing compelling consumer experiences. Our approach gets to the deeper truth of what drives people and their relationships to brands in order to open up inspiring possibilities for our clients’ growth.

POSITION OVERVIEW

We are seeking future leaders who demonstrate the potential to become highly skilled researchers and strategists, with particular propensity for decoding people’s underlying psychological and social motives in arriving at the truth. The responsibilities of the Manager are to:

• Build and manage client relationships
• Be an idea contributor and an active voice in team brainstorming
• Independently manage teams and project delivery across all aspects of the project lifecycle
• Translate brand, marketing, and business objectives into qualitative and quantitative
research plans
• Manage the development of research instruments and thoughtful, clever approaches to data analysis
• Conduct qualitative and quantitative research
• Gain a robust, textured understanding of who consumers are and how they connect to our clients’ businesses through a variety of research methods
• Guide team thinking in translating research findings into key insights and implications for client’s business
• Lead the development of reports that communicate key insights and recommendations in a clear, creative, and compelling manner
• Be a nimble thinker who can balance both big picture and tactical ideas
• Charismatically present findings and recommendations to clients
• Support the growth of our agency through active involvement in new business development
• Take an active role in junior staff’s career development through on-the-job training and broader mentorship

JOB REQUIREMENTS:

The ideal candidate should:

• Have a graduate degree in the social sciences (e.g., psychology, anthropology) or marketing
• Have 4-6 years of experience in market research, or in a brand/marketing consulting role that involves hands-on primary research
• Have proven leadership skills and exceptional track record in client management
• Have at least 1 year of experience in managing complex and fast-paced projects
• Have experience in one or more of the following industries: retail, consumer goods, food and beverage, travel and hospitality
• Have the desire and willingness to work as part of a team and the skills necessary to lead teams
• Demonstrate an aptitude for business development
• Be curious about people, what drives them, and why they do what they do
• Be a creative thinker and a proactive problem solver
• Have strong written and oral communication skills
• Be enthusiastic and high energy
• Be willing to travel periodically in the US and internationally

Experience in Digital, Multi-Cultural Research, Focus Group Moderating, and Media/Entertainment, CPG, and Retail is a plus.

Salary commensurate with experience.

HOW TO APPLY

Please send your resume and cover letter to careers@insightstrategygroup.com

Thanks, and we look forward to hearing from you!

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Apply now

Kids Research Apprentice

posted on March 03, 2015

HERE’S A RIDDLE FOR YOU: What’s more fun than having fun with kids, testing new toys, exploring their favorite TV and movie characters, and learning about the future of playtime? If you answered, “meh, that actually sounds kind of boring,” you can stop reading here. But if you answered, “Nothing else – that’s what I wish I could do all day!” then we’d like to talk with you! Perhaps Insight Strategy Group is the place for you and your wildly smart imagination.

We’re looking for someone who won’t flinch at getting down on the play mat and connecting with kids at their level. And then, more importantly, standing up, taking a step back, and reflecting on what their play patterns and preferences could mean to those creating content, products, and business strategies for them.

Our fast paced, intellectually challenging, and dynamic work environment will require that you actively juggle, think, and do new things all the time. We’re looking for someone who’s up for the challenge of doing it all while being a positive, upbeat, and creative voice within our team.

ABOUT US

Insight Kids is a research and strategy firm that inspires its clients to build innovative and impactful experiences for kids and families. We work with some of the coolest and most innovative brands in the kids’ business, including Nickelodeon, Crayola, and DreamWorks. Our work shapes their brands, marketing and communications strategies, and products.

POSITION OVERVIEW

The Apprentice is a trainee, stipend-paid position that comes with health benefits. It is a 3-6 month duration, with the possibility of being hired full-time at the end. This position is good for someone right out of school or a career changer who wants to try/learn applied research. Interest in doing work for kids is a must.

We’d like someone with the following qualifications:
• Bachelor’s or Master’s Degree in Child Development, Developmental Psych, Educational Media, Branding/Marketing, or a related field
• Great writer and thinker, very detail oriented, good communicator
• Proficient in MS Word, Excel, and PowerPoint

We offer an opportunity to learn valuable applied qualitative and quantitative research experience. The Apprentice will:

• Assist in conducting qualitative and quantitative research with kids, teens, and parents
• Design and develop research instruments (surveys, qualitative guidelines, etc.) and prepare research materials
• Communicate, coordinate, and develop relationships with qualitative research partners
• Contribute to quantitative and qualitative analysis in a team setting
• Interpret the underlying psychological factors impacting people's behavior
• Be a voice in team brainstorming and an idea contributor

WHAT NEXT?

If this feels right, please send a resume and an email of introduction to apprenticeship@insightstrategygroup.com. Use your letter to show us how well you write and communicate!

Thanks, and we look forward to hearing from you.

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Analyst or Manager, Quantitative

posted on November 03, 2014

Do you love strategizing about the meaning of numbers? Are you interested in what the numbers say about people’s underlying values and beliefs? Do you naturally draw strategic implications as soon as you see the facts…..If so, we want to hear from you!

Insight is a boutique strategic research and branding firm located in Tribeca. We offer a culturally relaxed and intellectually stimulating work environment. We are currently seeking to hire an analyst or manager in our quantitative department. You will have 1-4 years of experience doing quantitative research projects on topics associated with branding, product development, and communications for media, technology, youth, or retail clients.

The role of the analyst or manager, quantitative, is to:

  • Lead the design of quantitative survey instruments and analysis plans
  • Manage field houses who conduct the quantitative fielding
  • Verify integrity and quality of data from field houses
  • Transform raw data into tables and banners for analysis
  • Conduct analysis using statistical software such as SPSS, SASS, etc.
  • Manage and lead quantitative analyses of survey results, identifying psychological or sociological constructs that impact behavior
  • Create and defend hypotheses based upon the data, leading to a story that addresses the issue being studied
  • Write presentations clearly communicating the results of the analysis appropriate for a senior business audience
  • Manage between 3 – 6 projects concurrently
  • Participate in R&D for thought leadership initiatives and new product development

 

The candidate must be comfortable with and have experience conducting such statistical analysis as:

 

  • Correlation and Regression
  • Cluster Analysis/ Factor Analysis/ Correspondence Analysis
  • Conjoint /MaxDiff / Discrete choice modeling

 

Experience doing market segmentations, product development and testing (including pricing), brand positioning and tracking is strongly preferred.

 

The ideal candidate should have a solid background in statistics and the social sciences or liberal arts. They should be comfortable identifying meaningful patterns in data and relating evidence back to underlying psychological or sociological motivations. While the data they will work with is statistical, the content is focused on underlying motives in consumer behavior. 

 

The candidate should be a team player who is comfortable working in a fast paced client services environment.

 

1 - 4 years experience at a market research firm, a brand or innovation consultancy, the planning group of an advertising agency, or in a market research capacity on the client side is required. A graduate degree in the social sciences (M.A. or Ph.D.) is preferred. Salary is commensurate with experience.

 

 

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Quantitative Apprentice

posted on October 10, 2014

Do you love strategizing about the meaning of numbers? Are you interested in what the numbers say about people’s psychological mindsets, underlying values and beliefs? Do you have a Ph.D. in Psychometrics, Quantitative Psychology, or a related field? Do you naturally draw strategic branding and positioning implications as soon as you see the facts? Can you draw people using numbers, bringing to life their psychology? If so, we want to hear from you!

Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers.  Insight’s business savvy team of social scientists melds quantitative muscle with qualitative finesse to meet its client’s strategic challenges (client list includes: BBC, Crayola, MTV, Nickelodeon, and Payless to name just a few).  Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth. 

 

We are currently seeking to hire a Quantitative Apprentice to play a key part in our quantitative department.

 

The role of the quantitative Apprentice is to:

  • Independently design sample plans and in-survey experiments, and consult in survey writing
  • Research and implement new analysis techniques
  • Conduct quantitative analysis by using statistical software such as SPSS, Wincross, etc.
  • Oversee the Transformation of raw data into tables and banners
  • Oversee the management of field houses who conduct the quantitative fielding
  • Analyze and interpret the statistical findings identifying psychological constructs that impact behavior
  • Assist project managers in the design of surveys

 

The candidate must be comfortable with and have experience conducting such statistical analysis as:

 

•          Segmentation/Cluster Analysis/ Factor Analysis

•          Conjoint

•          Structural Equation Modeling

 

 

The ideal candidate should be a thought leader with a solid background in statistics and psychology. They should be comfortable conducting statistical analysis and also identifying meaningful patterns in the results. While the data they work with is statistical, the content is psychological focusing on underlying motives in consumer behavior.

 

The candidate should be a team player who is comfortable working with researchers and providing them with the statistical support they seek. 

 

At least 2-5 years experience at a market research firm or in a market research capacity at the client side is required. Experience in attitudinal psychographic research is preferred. A Ph.D. in Psychometrics, Quantitative Psychology, Social Psychology with an emphasis on Statistical Methods, or related field is preferred.

 

 

No relocation. Candidates from NY/NJ/CT only please.

 

Please email resume and cover letter to apprenticeship@insightstrategygroup.com

 

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Market Research & Brand Strategy Apprentice

posted on October 05, 2014

Are you constantly analyzing people and their behavior? Do you walk around this world trying to figure out why people are doing what they are doing? Do you constantly interpret people’s motives in a way that’s different from what they themselves are communicating?

Do you want to work with exciting, innovative brands like Comedy Central, MTV, Kellogg’s, Bravo, Discovery, Rock & Republic, and Lonely Planet?

Do you want a fast paced intellectually challenging work environment, someplace very dynamic where you need to actively juggle and think and do new things all the time?

Do you want to travel the country talking to people about everything from reality TV to breakfast cereal, and everything in between?

Maybe Insight Strategy Group is the place for you. If so, we’d like to talk. Here’s a little about us and what we are looking for.

ABOUT US

Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight’s business savvy team of social scientists melds quantitative muscle with qualitative finesse to meet its client’s strategic challenges. Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth.

POSITION OVERVIEW
Insight seeks entry level individuals with social science and marketing backgrounds who demonstrate promise in research (e.g., academic and/or some work experience) to join us as a market research associate or apprentice.

We offer an opportunity to gain valuable applied qualitative and quantitative research experience. The researcher will:

• Assist in conducting qualitative and quantitative research
• Design and develop research instruments (surveys, qualitative guidelines, etc) and prepare research materials
• Communicate, coordinate, and develop relationships with qualitative research partners
• Contribute to the analysis of quantitative and qualitative data in both a team setting and independently
• Interpret the underlying psychological factors impacting people's behavior.
Be a voice in team brainstorming and an idea contributor
• Participate in the development of strategy

The ideal candidate should:

• Have some experience working conducting research (Associates should have 2+ years)
• Be enthusiastic and high energy with highly developed social skills
• Be curious about people, what drives them, and why they do what they do
• Have some knowledge of quantitative and qualitative research
• Have clear written and oral communication skills
• Be a creative, analytic thinker
• Have the desire and willingness to work as part of a team
• Be a proactive problem solver
• Be familiar with MS word and PowerPoint
• Have a graduate degree (preferred); will consider grad students who have capacity for full time work

WHEN DO WE START?
The associate position is a full-time position and would start immediately. Candidates are qualified for this position based on previous experience.

The full-time apprenticeship will start immediately and extend for three to six months, depending on education and prior experience, with potential for future employment. Our goal in the apprenticeship program is to identify qualified candidates who can join the team permanently. A stipend and benefits will be provided.

We work downtown New York in Tribeca, in a beautiful loft space with a casual culturally relaxed, creative, and intellectually stimulating work environment.

SO WHAT DO I DO?
If this feels right, please send a resume and an email of introduction to apprenticeship@insightstrategygroup.com

Thanks, and we look forward to hearing from you!

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Apply now
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