the inside experience

We apply a human lens to market research in order to uncover truth, inspire possibility, and develop strategies that help our clients make confident business decisions.

Our specialties

  • Entertainment
  • Kids & Teens
  • Fashion, Beauty, & Retail
  • CPG
  • Travel & Leisure
  • Education & Social Cause

Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.

We connect you to people. We want you to know your brand, your audience, and your offering like you know your best friends. So we dig daily into people’s routines, attitudes, and decisions with the ultimate goal of showing you how you can fit into the framework of your consumers’ lives. We believe you should be inspired by your consumers, empowering you to inspire them in return.

How we help you achieve your goals

  • People smarts, fueled by countless hours of talking to and observing people, as well as more than our fair share of diplomas in the realms of psychology, sociology, and human development
  • Research rigor, innovating and customizing methods and techniques to uncover what truly shapes people’s attitudes and
  • Business savvy, with broad experience and a deep understanding of what drives our clients’ business

KIDS & TEENS

Insight Research Group is a research driven firm that inspires its clients to build innovative and impactful experiences for their consumers.

We connect you to people. We want you to know your brand, your audience, and your offering like you know your best friends. So we dig daily into people’s routines, attitudes, and decisions with the ultimate goal of showing you how you can fit into the framework of your consumers’ lives. We believe you should be inspired by your consumers, empowering you to inspire them in return.

HOW WE HELP YOU ACHIEVE YOUR GOALS

  • People smarts, fueled by countless hours of talking to and observing people, as well as more than our fair share of diplomas in the realms of psychology, sociology, and human development
  • Research rigor, innovating and customizing methods and techniques to uncover what truly shapes people’s attitudes and 
  • Business savvy, with broad experience and a deep understanding of what drives our clients’ business

FASHION, BEAUTY, & RETaiL

Insight Research Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.

We connect you to people. We want you to know your brand, your audience, and your offering like you know your best friends. So we dig daily into people’s routines, attitudes, and decisions with the ultimate goal of showing you how you can fit into the framework of your consumers’ lives. We believe you should be inspired by your consumers, empowering you to inspire them in return.

HOW WE HELP YOU ACHIEVE YOUR GOALS

  • People smarts, fueled by countless hours of talking to and observing people, as well as more than our fair share of diplomas in the realms of psychology, sociology, and human development
  • Research rigor, innovating and customizing methods and techniques to uncover what truly shapes people’s attitudes and 
  • Business savvy, with broad experience and a deep understanding of what drives our clients’ business

TOYS, Tech, & CPg

Insight Research Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.

We connect you to people. We want you to know your brand, your audience, and your offering like you know your best friends. So we dig daily into people’s routines, attitudes, and decisions with the ultimate goal of showing you how you can fit into the framework of your consumers’ lives. We believe you should be inspired by your consumers, empowering you to inspire them in return.

HOW WE HELP YOU ACHIEVE YOUR GOALS

  • People smarts, fueled by countless hours of talking to and observing people, as well as more than our fair share of diplomas in the realms of psychology, sociology, and human development
  • Research rigor, innovating and customizing methods and techniques to uncover what truly shapes people’s attitudes and 
  • Business savvy, with broad experience and a deep understanding of what drives our clients’ business

Insight Research Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.

We connect you to people. We want you to know your brand, your audience, and your offering like you know your best friends. So we dig daily into people’s routines, attitudes, and decisions with the ultimate goal of showing you how you can fit into the framework of your consumers’ lives. We believe you should be inspired by your consumers, empowering you to inspire them in return.

How we help you achieve your goals

  •     People smarts, fueled by countless hours of talking to and observing people, as well as more than our fair share of diplomas in the realms of psychology, sociology, and human development
  •     Research rigor, innovating and customizing methods and techniques to uncover what truly shapes people’s attitudes and behaviors
  •     Business savvy, with broad experience and a deep understanding of what drives our clients’ business

Education

Insight Research Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.

We connect you to people. We want you to know your brand, your audience, and your offering like you know your best friends. So we dig daily into people’s routines, attitudes, and decisions with the ultimate goal of showing you how you can fit into the framework of your consumers’ lives. We believe you should be inspired by your consumers, empowering you to inspire them in return.

How we help you achieve your goals

  • People smarts, fueled by countless hours of talking to and observing people, as well as more than our fair share of diplomas in the realms of psychology, sociology, and human development
  • Research rigor, innovating and customizing methods and techniques to uncover what truly shapes people’s attitudes and 
  • Business savvy, with broad experience and a deep understanding of what drives our clients’ business