we are methodology mixologists

Our market research solutions are customized for unique brand challenges.

Our methodologies

We know how to design a strong methodology cocktail that answers your questions. And we’re qualiquantilicious. Our qualitative and quantitative teams are one and the same, ensuring unified analysis throughout the life of the project or client relationship. We’re unique in that our quantitative work is infused with qualitative finesse, providing our clients with a textured story that rises from the data.We offer a full range of methodologies, from the standard to the custom that are sure to get you buzzing.


  • Focus Groups
  • Facebook Friendship Groups
  • 360° Ethnographies
  • Shop-alongs
  • Arcade Alleys
  • Brandstorming Sessions
  • Blogging Circles
  • Research Salons
  • In-depth Interviews
  • Closet Sweeps
  • In-store Intercepts
  • Ideation Workshops
  • Script Doctoring
  • Walk in Their Shoes


  • Online Surveys
  • Intercept Surveys
  • Brand Elasticity Analysis
  • Cognitive Testing
  • Conjoint Analysis
  • Derived Importance Analysis
  • Perceptual Mapping
  • Gap Analysis
  • Price Elasticity Analysis
  • Segmentation Analysis
  • Magnetic Mind-Mapping
  • Virtual Card Sorts
  • Digital Collages
  • Style POV Analysis

...and many more!