Insight’s women’s practice is devoted to helping brands authentically connect with women by giving voice to the diversity of their perspectives, identities, experiences, and personal truths.

    In a world of constant change and evolving gender roles, it’s critical for brands to understand what defines women today and what’s shaping their paths forward. Our gender experts dig through the complexity of women’s consumer identities and decisions to uncover how brands can better speak to who they are, resonate with their modern lives, and cater to their underlying needs.

    Our experience spans countless studies across categories decoding how women relate to brands and products. From myth-busting Millennial women’s relationship to cars, to unpacking how gender impacts women’s career choices, to understanding how ethnicity and cultural identity shape women’s shopping decisions, we’ve helped numerous clients develop clear strategies grounded in real, vivid insight into who women are today and what drives their choices.