We walk side-by-side with Millennials as they navigate adulthood's series of firsts, and decode how they use brands, products, and experiences to shape who they are and want to be.
We’ve demystified today’s Millennial generation: who they are, what they like, and why they end their arguments with "Google it."
And, while Millennials are unique around the world, our collective expertise in developmental psychology allows us to communicate with them as peers. This gives us a real edge in understanding the values and attributes that matter most to them. In turn, we’re able to provide recommendations for how brands can best connect with Millennials while helping them become independent and maintain their individuality along the path to adulthood.
We’ve solved Millennial puzzles for a wide range of clients including media companies, apparel retailers, websites, gaming companies, and many more.