Insight’s men’s practice is dedicated to understanding the evolution of men’s roles and grounding our clients’ strategies in the increasingly multidimensional expressions of masculinity that shape men’s consumer decisions.

    From busting myths around how emotion plays into men’s shopping behaviors, to exploring their relationships with everything from packaged food to workwear, to uncovering how Millennial men differ from prior generations, and revealing their evolving roles as fathers; we’ve dug deep into the diversity of men’s lives, ambitions, anxieties, and more to help guide clients toward actionable strategies that resonate with where men are today and who they really are.