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Insight's men's practice is dedicated to understanding the evolution of men’s roles and grounding our client’s male-focused strategies in the knowledge of who guys really are, and who they want to be.

    Insight’s men’s practice has conducted numerous studies that delve into the lives, ambitions, values, fears, and behaviors of men.While common wisdom may say that men are less apt to share their feelings, our custom approaches to men’s research have helped us uncover meaningful feedback on everything from a TV pilot about Mr. T to fatherhood, hair loss, life insurance, finance, and fashion.Our staff members include gender-experts with vast experience designing and running studies on men, and decoding how today’s men are unique from prior generations.