Our mission as researchers and strategists in the youth realm is to help our clients create inspiring experiences for kids and families that help kids do the work of growing up.

    Sounds lofty, but really it comes down to helping kids do the work of growing up, and helping them have fun. This requires playing to where kids are developmentally, sparking their imaginations, and fostering their natural tendencies to explore the world and express themselves.

    Leaders and innovators in the field, our team is immersed daily in exploring the role of media and products in the lives of kids and parents. Combining academic and work experience in social psychology, child development, education, and media production, the Insight Kids team has developed innovative and engaging ways to talk to kids and parents and garner meaningful insights from them.

    Over the past decade, we have conducted hundreds of qualitative and quantitative studies to inform the development of youth brand strategies as well as consumer products, TV shows, movies, websites, games, books, museum exhibits, outreach materials, learning curricula, and nonprofit initiatives. Our work has helped clients develop strategies and offerings that are not only good for business but also good for kids and families.

    We feel lucky to play this role in kids’ lives, and to have them as our muses. Also, it’s pretty cool to be able to watch cartoons, play video games, and pretend with dolls for a living.