Services that help you surpass your goals

Stay hungry. Stay foolish. – Steve Jobs

There’s no guarantee of failure in life like happiness in high school. – David Henry Hwang

I’m not the greatest; I’m the double greatest. Not only do I knock ‘em out, I pick the round. – Mohammad Ali

Lisa, vampires are make-believe, like elves, gremlins, and Eskimos. – Homer Simpson

He who laughs, lasts. – Mary Pettibone Poole

I was 32 when I started cooking; up until then, I just ate.  – Julia Child

We offer a full range of research, consulting, and facilitation services to help you grow your business and your brand.

Our services

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Thought leadership studies

We help our clients become the best in the universe at super-serving their targets and seeing the big picture, at the same time raising their public cred. Ask us about: MTV, Crayola, Essence Magazine, Spike, Discovery

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Segmentation/targeting strategy

We can help you not only identify your ideal target consumer, but also understand intrinsically who they are, how to spark their interest, and how to reach them. Ask us about: Payless, BBC America, IFC/Sundance

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Brand positioning & brand strategy

We can work with you to develop brand strategies that are highly appealing to your targets, accurate to your brand and vision, and positively differentiated in the landscape. Ask us about: Nickelodeon, Crayola, New York & Company, Lonely Planet, AMC, Hasbro

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Brand tracking

Our tracking studies stand out because we look toward the future to uncover what will build your brand further, and how to get there. Possibilities. There’s that word again. Ask us about: Nickelodeon, HGTV, MTV, AMC, American Eagle

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Concept development/pilot testing

We help turn great ideas into successful products and experiences, using consumer input and our own expertise as inspiration. Ask us about: Spongebob, Nokia camera phones, MTV, Hasbro

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Innovation & infusion

We help teams with too many ideas or not enough ideas to come together, brainstorm, prioritize, and mobilize. Think of it as a kick in the pants, with catering. Ask us about: Syfy, PBS Kids Sprout, Kidscreen, Sandbox Summit

Unique offerings

Brand/Property DNA Studies

How to stay appealing, differentiated, and on vision.

Infinity Pools

New directions for established brands.

MUSEums

Walk in your audience’s shoes and meet them in a living exhibit.

BuzzCut

Cut through the clutter and find meaning in your property’s social media buzz.

North Star Research

Programming and product development filters.
methodologies
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