Common Sense Media and the Joan Ganz Cooney Center

When Common Sense Media and the Joan Ganz Cooney Center at Sesame Workshop collectively sought our expertise, we behaved a bit like Cookie Monster in the presence of a snickerdoodle, and jumped at the chance. Common Sense exists to provide trustworthy information about media and technology to kids and families. And the Cooney Center aims to support digital learning tools for kids. Needless to say, we feel quite aligned with their work. 

Together we embarked on a study to understand parents’ and teachers’ digital media knowledge and attitudes, providing concrete recommendations to policy makers, digital technology creators, and educators. Our study rocked the conference circuit and helped shape conversations moving forward. Updates have helped to keep current in terms of the technology landscape. So kids can live appily ever after.

Kaplan

Armchair education has provided betterment opportunities to hundreds of thousands of students around the globe, and Kaplan has been the industry’s pioneer. Still, the university has faced issues educating the public about its offerings, advantages, and value.

Our ongoing qualitative, quantitative, and consulting work the Kaplan helps the online school attract and retain students via on-the-nose courses and curricula, personal-touch services, highly credentialed professors, and targeted marketing campaigns. Since implementing our recommendations, their Business School programs, for example, have achieved record enrollment, surpassing goals.

In addition, our work has helped improve Kaplan’s B2B relationships by uncovering the skills employers most need and the best ways for Kaplan to partner with businesses to provide employee training.

The most important thing Kaplan has learned from us: knowledge is bliss. 

American Museum of Natural History

Want to know more?  Contact us: info@insightstrategygroup.com