MarketCast, a leading entertainment-focused market research firm based in Los Angeles, today announced its acquisition of Insight Strategy Group, a top research and strategy agency based in New York City.
Insight Strategy Group decodes consumer insights to fuel clients’ brand growth, and content, product and service innovation. Its core services include segmentation and targeting strategy, brand positioning and tracking, product innovation and testing, and customer experience strategy. Leveraging deep expertise anchored in the social sciences, Insight Strategy Group is a go-to partner for media and entertainment companies and brands for audience authority studies, concept development, pilot testing, series maintenance, and brand franchise tracking. Founded by co-CEOs Stacey Mathias and Boaz Mourad in 1999, the agency also has established industry practices in lifestyle, consumer goods, retail, and financial and professional services, and boasts a pre-eminent youth practice, InsightKids.
“We are delighted to partner with Stacey and Boaz and the entire Insight team in this next chapter of growth for our two companies,” said Henry Shapiro, CEO of MarketCast. “Our agencies share a passion for helping clients solve their most pressing marketing and development challenges through innovative and world-class research and consulting services. The combination will benefit our clients immediately, particularly in the TV and OTT sectors where the pace of change is as thrilling as it is stunning.”
“At a time of disruption and opportunity, our combined expertise in content, brands, and audiences’ needs and behaviors position our shared enterprise as leaders in the global entertainment industry,” said Stacey Matthias. “As ever, Insight Strategy Group’s goal is to fuel our clients’ success by enriching content and marketing efforts to resonate deeply with audiences across platforms and occasions.”
“Insight Strategy Group’s established practices in lifestyle, CPG, retail, and professional services will grow in impact, efficiency, and scale with this union, through services that both broaden our capabilities and accelerate innovation,” added Boaz Mourad. “Across industries, our clients will benefit from our expanded US and global presence and capabilities.”
Based in Los Angeles, with offices in New York, Boston, and London, MarketCast is a leading provider of marketing research services for the global entertainment industry. Through a variety of consulting services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of custom offerings including brand/franchise studies, title tests, post-release studies, and attitudes and usage studies. MarketCast is a portfolio company of RLJ Equity Partners and GE Asset Management. For more information, visit www.mcast.com.