As a client partnering with Insight, you may find yourself asking, “What the heck is an Apprentice?” As a potential employee, you might wonder, “How is an Apprentice different from an Intern?” Our favorite thing at Insight is answering questions, so here goes!
An Apprentice at Insight is a potential employee who is welcomed immediately as part of the team, allowing them to get to know the company and explore the type of brand strategy and market research work we do. At the same time, it lets the company get to know who they are and the unique strengths they bring from their experiences across industries and academic fields.
This program offers the flexibility to learn the ropes and explore how our various teams and practice areas work. It doesn’t mean there aren’t high expectations, though! Apprentices are expected to take ownership of key research tasks, contribute during meetings and brainstorming sessions, interact with clients, and have a voice throughout every project they’re on.
What this means for our clients is that Insight is constantly bringing on individuals with diverse experiences, passions, and perspectives. This invigorates our research and infuses our strategy with fresh ideas and unique insights, ensuring that the best people and sharpest minds are on the job. The Apprentice model is a great way for companies to stay fresh, training up potential employees while ensuring they find their ideal path in market research!